Real Estate Market Analysis: Housing in Texas’ Small Towns
When most people think about Texas real estate, cities like Houston, Dallas, or Austin often steal the spotlight. But small towns across the Lone Star State are quietly becoming the next big thing.

With their affordability, charm, and growing appeal for families and retirees, these towns are making waves in the real estate market. If you’re planning to sell your house fast in Houston, small-town Texas real estate trends might give you some insights into what buyers are looking for.
Why Small-Town real estate is growing?
Affordable Living
While cities are bustling, they’re also expensive. The median home price in Houston is around $350,000, but in small towns like Lufkin or Brenham, you can snag a home for under $200,000. This affordability attracts buyers seeking more space for less money.
A slower pace of life we all need
Many Texans are trading the fast-paced city life for the tranquility of smaller towns. A National Association of Realtors report showed that 46% of homebuyers prioritize quiet neighborhoods and community-oriented living, something small towns excel at.
Work-from-Home trends

With remote work becoming the norm, proximity to major office hubs is no longer a priority. Buyers are choosing homes in picturesque areas like Fredericksburg or Marble Falls, known for their scenic views and cozy downtowns.
Market trends in small-town Texas
The demand for small-town properties has surged in recent years. Here’s a breakdown of how small-town real estate compares to Houston’s market:
Feature | Small-Town Texas | Houston |
Median Home Price | $180,000–$250,000 | $350,000 |
Yearly Price Appreciation | 5–8% | 3–5% |
Average Days on Market | 50–70 days | 30–45 days |
Main Buyer Demographic | Families, Retirees | Young Professionals, Families |
What this means for sellers?

For those looking to sell a house fast in Houston, understanding the allure of small-town Texas real estate can be helpful. Many buyers from Houston are branching out, investing in properties in nearby towns for rental income or as weekend getaways. Highlighting affordability, safety, and the laid-back lifestyle in your marketing can attract these buyers.
Should you invest in Small-Town Real Estate?
Texas’ small-town housing market isn’t just a haven for buyers—it’s a goldmine for investors. With rental demand rising, purchasing properties in towns near major cities can yield excellent returns. In fact, rental rates in some towns have grown by 10% annually, outpacing larger cities.
Final thoughts
Small-town Texas real estate is gaining popularity for good reason. Whether you’re looking to sell your house fast in Houston or want to invest in affordable markets, these charming towns offer plenty of opportunities. The secret is out—small-town Texas might just be the next big thing in real estate.